California Dreaming

This video look book presented by Juicy Couture is outstanding. It embodies not only the brand's image, but the entire influence for the Spring 2013 collection. Even the soundtrack played shows why the apparel was designed, "girls just wanna have fun."

Here's a still shot of the model as she begins to dream in somewhere, the audience can assume, in California.

In this look book, the woman slips into a dream that is Juicy Couture's, the fun girly brand, way of proposing the appropriate visual compliment to their apparel and accessories. In the dream, the model, Candice Swanepoel, changes into a score of Juicy Couture Spring 2013 outfits as she get's ready for a night on the town, of course Cindy Lauper's "Girls wanna have fun" plays in the background. This mega 80's hit is aimed to show women what they could and should do when wearing on of the Spring pieces. It works too. I thought hmm, maybe I should go out in this cute Juicy Couturce dress. 

Here's Cindy Lauper's mega hit that influenced the brand's collection...

And finally, here's Juicy Couture in California Dreaming. Enjoy! I'm sure you will...